Author Archives: Michelle in Marketing

What’s in a Title?: Marketing Perspective

Editorial and I have a running argument about titles, especially titles for nonfiction, informational, and issue books. As I much as I love a funny, quirky book title, the title has to tell the consumer what the book is…really, it … Continue reading

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Getting Fit with Miss Fox

by Kristin in Editorial There’s no crazier time at the gym than the month of January, when everyone’s over their December sugar highs and onto their New Year’s resolutions. Not that I would know this year, having not made a … Continue reading

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Celebrate Poetry Break Day

Today is Poetry Break Day!  (It’s also Rubber Ducky Day, but we don’t have any rubber ducky books.) Across the country, poets and poetry fans are taking poetry breaks — and this year is a double dose, since it’s also … Continue reading

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Today is the 10th anniversary of the opening of the Guantanamo Bay detention center. It is also the National Day of Action to Close Guantanamo — organized by Amnesty International. There are rallies all across the country from DC to … Continue reading

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Guest Post: Alex, Age 13

For our continuing series of asking young readers to comment on our books, we asked Alex (age 13) to talk about Guantanamo Boy by Anna Perera and if doing so had sparked any continued interest in the subject. We asked him … Continue reading

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Happy Holidays!

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Last night was the first night of Hanukkah…

and potatoes are frying in Jewish households around the world. If you’d like to make some of your own, here is the potato latke recipe from Mrs. Greenberg’s Messy Hanukkah by Linda Glaser, illustrated by Nancy Cote. Enjoy!

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What AW is Giving to the Kids in Our Lives?

By Caity in Sales With the holidays here, we thought we would share with you some of the gifts we are buying for the children in our lives. So if you still need one more present for a young person … Continue reading

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Flicka, Ricka, Dicka Celebrate the Holidays

by Josalyn Moran On Saturday November 19 we had the opportunity to visit the Swedish American Museum in the Chicago Andersonville neighborhood and to participate in their first Flick, Ricka, Dicka celebration. The event was keynoted by readings throughout the … Continue reading

Posted in Book News, Books in Chicagoland, Children's Books, Holiday books

Parents at a Book Fair

by Caity in Sales I recently had the pleasure of working at the Scholastic Book Fair at my children’s schools. I always enjoy working at the fair. I get a chance to look at some of the newest books, interact … Continue reading

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