Category Archives: Marketing
Welcome to NetGalley
We joined NetGalley this season because of the launch of Albert Whitman Teen, but we’ve included eARCs for our novels for teens and kids. If you don’t know what NetGalley is yet, you should. If you are an educator, librarian, … Continue reading
Launching a Teen Imprint
As Wendy in Editorial told you on Tuesday, we’ve just launched Albert Whitman Teen! We thought you might like to know more about how we moved from no teen books to launching an entire imprint. So, let’s imagine that you … Continue reading
Guest Blog: Author Susan Grigsby
by Susan Grigsby Susan Grigsby, author of In the Garden with Dr. Carver, spent the weekend at the Museum of Transportation in St. Louis. She had a wonderful (and windy) experience sharing her enthusiasm for George Washington Carver with the … Continue reading
Book Videos and Intellectual Property
Every month or so, I get a Google Alert about a YouTube (or other site) video about one of our books. Most of the time, it’s not really our book at all, just something with a similar title. When it … Continue reading
Talking with Your Publicist
The most important relationship an author has at her publisher is with her editor (or for an illustrator this might be the art director or the editor), but relationships with people in publicity, marketing, and sales are also very important. … Continue reading
Posted in Authors and Illustrators, Children's Books, Marketing
Raiders of the free ARCs
It’s always a kick when ARCs–advanced reading copies of books—first arrive at the office (if you work in publishing) or at home (if you’re an author). Recently I was lucky enough to have a few spare ARCs of my upcoming … Continue reading
Guest Blogger: Suzanne Slade
As mentioned on Friday, Albert Whitman author Suzanne Slade took Read Across America Day quite literally. Here are her experiences with 13 Skype visits in one day: The Day I Read Across America (tales from the virtual author visit front) … Continue reading
Posted in Authors and Illustrators, Book News, Children's Books, Guest Bloggers, Marketing
Tagged Author Visits, Skype Visits
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Pricing: A Key Decision-Making Issue
It might seem like a simple equation. Take the cost of producing a book (or any product really) and add the profit you want…Ta! Da! You have your price. However, it doesn’t work that way. Of course, you must look … Continue reading
Posted in Book News, Booksellers, Marketing
Promoting Your Own Books: Who Is Your Publisher?
So last week, we tackled Question #1: What Are You? and Question #2: What Is Your Book? Now we’ll deal with Question #3: Who Is Your Publisher? So you were so excited to get an offer, you didn’t really pay … Continue reading
Posted in Children's Books, Marketing
Promoting Your Own Books: Who Are You?
So you’ve signed that first (or tenth) book contract and you don’t know what to do to promote your book? The first thing I encourage authors and illustrators to do is to sit down with three questions: 1) Who am … Continue reading
Posted in Book News, Marketing
Tagged children's books, promotion
