Since I arrived a day early to attend the 2nd annual Tools of Change conference (covered in my next blog post), I was able to get a glimpse of the exhibition halls being set up, where the halls were still fairly empty. That was quite interesting, because then for the five days that followed, the convention center was just packed with people and actions. During the first three days of the fair when most of the business was conducted, it was quite the norm to see attendees (myself included) rushing from one place to the other, whether to catch a meeting or seminar. Comfortable shoes were a must.
When the fair was opened to public on Saturday and Sunday, the scene changed into a book/reading festival. The local publishers’ halls were filled with author signing and reading sessions. Families came to spend their weekend checking out the latest published works. Even cosplayers—people in costumes, like at comic book conventions—were sighted, too! When I was away from the Whitman booth I enjoyed spending time in Hall 8 general (where English-speaking countries were stationed), as well as checking out the amazing booth designs many local publishers had put together.
There is no question why the Frankfurt Book Fair is so highly regarded in the industry. Not only does it get the “book people” excited, but it’s such a high-energy event that people from all over town, or even around the world can take part in it and be immersed in the world of words.