by Kristin in Editorial
We at Albert Whitman are no fools: We know that everyone literally judges books by their covers. A cover can make or break a book’s success in the marketplace. A book’s cover is its first impression on the world. Good impression: You (might) buy it. Bad impression: You won’t.
With that in mind, the cover design process can be a pretty involved one. The process usually goes like so: Nick, our talented art director and designer extraordinaire, gets the illustrator moving on a cover sketch (or, in the case of many of our novels, he designs the cover art himself—sometimes in many variations, as seen here with The Glass Collector). Once the art portion is completed, Nick mocks up a number of sample covers for that particular book with varying font and title treatments/designs. Then we go pretty old-school.
Nick posts all the covers up on a bulletin-board wall of ours, and everyone in our company—from our VP and President to our customer service staff—weighs in. Everyone’s opinion is important, and at the end of the day, the big questions almost always come down to: Does this cover convey what this book is about? Is it appealing to a child/tween/teen reader? Will it sell? Oftentimes, we’ll debate a particular font or whether certain words need to be larger. If, for example, the author’s name is the big draw, then his or her name needs to be big and easily legible. A lot of the time, this round goes through several revisions, until we wind up with a cover we can all (mostly) agree upon.